Inflation Leads a New Generation to the Bread-Making Machine (Published 2023) (2024)

Food|Inflation Leads a New Generation to the Bread-Making Machine

https://www.nytimes.com/2023/01/30/dining/bread-maker-machine.html

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Rediscovered in the early days of the pandemic, the mainstay of ’90s kitchens has become an indispensable tool for some younger bakers trying to save money.

Inflation Leads a New Generation to the Bread-Making Machine (Published 2023) (1)

A year ago, Mekayla Garcia, a stay-at-home mother in San Angelo, Texas, bought a 1999 Breadman bread-making machine at Goodwill for $7, nearly the same price she pays for her weekly loaf of organic bread. She cleaned the machine, searched for the recipe guide online and made white bread that same night.

“I swear by it,” said Mrs. Garcia, 24, who uses the machine to make bread dough, which she then bakes in her oven. She bought the bread maker so she could save money as food prices rise. “The bread is just perfect. And who doesn’t love homemade bread?”

The bread maker — an appliance that mixes, kneads, proofs and bakes bread a loaf at a time — found new fans during the early days of the pandemic, as shoppers worried about food shortages and home bread-baking became a sign of the times. But recent inflation has given the machine another boost. Social media influencers, especially on TikTok, have contributed to the resurgence.

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In 2022, U.S. sales of bread makers hit $42 million — 20 percent higher than the year before, said Joe Derochowski, the vice president and home industry adviser at the NPD Group, a market research firm. Since 2020, dollar sales have increased 131 percent, he said.

Hamilton Beach sold out of bread makers in 2020 and 2021, and the company increased production for 2022. Cuisinart said that while sales of its bread makers dipped as the pandemic stretched on, there has been an uptick in the past six months.

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Inflation Leads a New Generation to the Bread-Making Machine (Published 2023) (2024)

FAQs

Why are breadmakers no longer popular? ›

Some attribute the demise of the bread machine to the fact that cooks were just disappointed by their results. Lara Pizzorno, the author of Bread Machine Baking, chalked it up to food snobs who regarded the machine as “the electric equivalent of The Bridges of Madison County” in a 1996 article in The New York Times.

Are bread machines making a comeback? ›

In 2022, U.S. sales of bread makers hit $42 million — 20 percent higher than the year before, said Joe Derochowski, the vice president and home industry adviser at the NPD Group, a market research firm. Since 2020, dollar sales have increased 131 percent, he said.

Can I mix yeast with water in a bread machine? ›

Place water, sugar, and yeast in the pan of the bread machine. Let yeast dissolve and foam for 10 minutes. Add oil, flour, and salt to the yeast. Select Basic or White Bread setting, and press Start.

What happens if yeast touches liquid in a bread machine? ›

Yeast is inactive in its dry form, but touch it with liquid and give it something to eat and it starts to work. That's why, in the bread machine, we make a practice of separating the yeast from the liquid with a barrier of flour.

What is the disadvantage of bread maker? ›

One disadvantage of using a bread maker as opposed to your hands is that the paddles are typically fixed, meaning they remain in the dough when baking, often leaving a hole in the middle of the loaf. Whilst this is not the biggest hinderance, it can be an annoyance to those who aim for gold standard loaves.

Is it cheaper to use a bread maker or buy bread? ›

Making bread from a machine is marginally cheaper than buying it, as long as you eat bread frequently enough to offset the cost of the appliance. Specifically, I see this as an investment that's smart for households that go through bread quickly, like large families or homes with multiple roommates.

What is the difference between a bread maker and a bread machine? ›

VERSATILITY: Your bread maker will be able to create dough only-this allows you to shape your finished bread into buns, braids, etc. Some bread makers also have a “preserves” function where you can make jam. These are the only two things you can really do with a bread machine though.

Is bread machine bread bad for you? ›

Unlike many store packaged breads that contain unexpected chemicals or preservatives, a bread machine allows you to create healthier breads because you know exactly what you are putting into your homemade bread.

Do people still buy bread makers? ›

Types of Bread Makers

Vertical Bread Machines: When bread machines were first sold, they produced bread loaves that were tall and rectangular. These vertical bread machines are still popular today. They tend to be less expensive, have a smaller footprint (and smaller loaves), and are easier to store.

What is the best yeast to use in a bread machine? ›

The Very Best: Instant Yeast

Always have and always will. The yeast of choice in most restaurant kitchens and commercial bakeries, it's easy and convenient. Ever seen a bread recipe that asks you to mix the yeast with warm liquid and allow it to bubble first before using?

What happens if you use regular yeast in a bread machine? ›

Bread machine yeast and rapid-rise yeast are specially formulated for the bread machine and become active more quickly than active dry yeast. You can use active dry yeast in your bread machine, but it should be dissolved in water before being used.

What is the best yeast for bread making? ›

Active Dry Yeast is an ideal yeast to use for artisan breads or no knead breads that require a slower rise time. It's also the preferred type of yeast for those doughs that proof in the refrigerator for extended periods of time.

What is the best flour for bread? ›

While bread flour is the best option, it can sometimes be used if you don't have bread flour. “Check the protein content,” advises Chef Jürgen, since it can vary from brand to brand, and an all-purpose flour that contains protein on the higher end of the range, 12 to 13 percent, will produce a better outcome.

Can I open my bread machine while baking? ›

Avoid opening the cover in the middle of the proofing period, especially if your kitchen is cold. You don't want any heat to escape, thus slowing down the dough's rise. Don't open the lid during the preheating and baking cycle if you use your machine to mix, knead, and bake. You don't want to lose heat.

Why do bakers spray water on bread? ›

Wetting the dough causes the surface to steam. Covering it traps the moisture. This partnership stops the bread from drying out on the surface in the hot air of the oven and forming a premature crust. Your bread rises more and produces a richer colour, becoming glossy on the surface.

Is it worth getting a bread maker? ›

Time saved: Baking bread can be an enjoyable experience, but if you can't spare the hours to manually knead, prove and mix your dough each time, a breadmaker can significantly speed up the process.

Is bread making still popular? ›

Yes, bread-making is still popular in Goa. The author has described about the existence of time-old furnaces and their still burning fire.

Do people use bread machines? ›

And they're certainly optimized for that. But for any yeasted dough — from sandwich loaves, dinner rolls, and cinnamon buns, to focaccia dough, pizza dough, and pan-fried flatbreads — a bread machine is a reliable and useful tool.

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