Governed By Affect: Hot Cognition and the End of Cold War Psychology
Michael Pettit
Published:
2024
Online ISBN:
9780197621882
Print ISBN:
9780197621851
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Governed By Affect: Hot Cognition and the End of Cold War Psychology
Michael Pettit
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Michael Pettit
Michael Pettit
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161–191
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Published:
June 2024
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Abstract
This chapter tackles the cultural origins of cognitive bias, a concept most closely tied to the Nobel-prize-winning research of Daniel Kahneman and Amos Tversky on judgment and decision making under uncertainty. Existing accounts tend to focus on their contributions in isolation, neglecting their close collaborators who studied risk perception at Decision Research in Eugene, Oregon. This group’s engagement in the controversy over domestic nuclear power opens an alternative history of heuristics and biases where statistical norms of risk met post-1960s social movements dedicated to participatory democracy. The Oregon group’s attempts to balance the prevalence of cognitive biases with demands of public deliberation illuminate how cognition reheated in the 1970s—a time of a wider crisis of faith in democracy fed by the culture wars and political realignment resulting from the Watergate scandal, the Vietnam War, the Arab-Israeli conflict, and the energy crisis.
Keywords: heuristics and biases, cognitive bias, nuclear power, energy crisis, feminism, risk
Subject
Clinical Psychology
Collection: Oxford Scholarship Online
Governed by Affect. Michael Pettit, Oxford University Press. © Oxford University Press 2024. DOI: 10.1093/oso/9780197621851.003.0006
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