Bengaluru, India, (ANTARA/PRNewswire)- Iconic denim and lifestyle brand, Levi's®, recently announced the opening of its latest store at Nexus Mall, in Bengaluru – its largest mall store in the country to date. Located in the culturally vibrant neighborhood of Koramangala, the store is aimed at enhancing the brand experience for denim enthusiasts in Bengaluru. As the brand continues its focus on expansion and going direct-to-consumer in India, it aims to provide a meaningful brand experience to shoppers while delivering great style and opportunities for authentic self-expression through a broad product assortment and extensive personalization services.
Making a statement in Nexus Mall Koramangala, the new Levi's® store spans an impressive 6,000 square feet of retail space. The meticulously crafted store in the brand's cutting-edge NextGen Indigo store format, offers an elevated shopping experience from its deep indigo walls to its instinctive product layout and lounge space. This represents a further evolution and elevation of the store experience within the brand's larger, Icon store format. This is matched with an extensive range for both men and women. From classics like the 501® and Trucker Jacket in a variety of colorways, to the latest denim lifestyle offerings for men and women, the store boasts an unmatched product assortment. Trend-focused offerings include a new range of women's fits across flare, straight and loose styles with pretty tops, colorblocked denim tops, corset and cropped styles to complete the look. For men, advanced stretch denim perfect for all day comfort and an expanded range of loose jeans are complemented by all occasions options from button-down shirts, to polos, to signature graphic and logo tees.
The store also features the iconic Levi's® Tailor Shop, offering a plethora of personalization choices for customers desiring unique pieces that mirror their personal style and expression. From alteration and restoration services to the option of embellishing and enhancing one's favorite pair of Levi's® with embroidery, patchworks, pins, and more, customers are invited to explore a world of customization possibilities.
The opening of the Nexus Mall store underscores the brand's momentum in expanding its presence across India. This store at Nexus Koramangala, along with the Brigade Road store – the largest store in Asia – and the store on 100ft Road Indiranagar strengthen the brand's presence in Bengaluru. This store also joins the brand's growing fleet of large format stores across the country in line with Levi's® direct-to-consumer strategy which offers an immersive experience for customers to explore the very best of Levi's®.
Hiren Gor, General Manager, South Asia, Levi Strauss & Co., commented, "India is an important market for Levi Strauss & Co, and as the Levi's® store at Nexus Mall opens as our largest mall store to date, it marks a significant moment in our expansion strategy in India as we continue to be in locations across the country where our consumers shop. With this new store, we're creating a destination where shoppers can interact with the Levi's® brand, fostering authenticity and self-expression."
About the Levi's® brand
The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi's® brand, its products and stores, please visit levi.com.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in denim. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.
Source: Levi Strauss & Co.
Reporter: PR Wire
Editor: PR Wire
Copyright © ANTARA 2024
FAQs
Levi's, a renowned denim and lifestyle brand, inaugurated its newest store at Nexus Mall in Bengaluru, marking its largest mall store in India to date. Situated in the culturally vibrant locale of Koramangala, the store aims to elevate the brand experience for denim enthusiasts across Bengaluru.
Are Levi's and Levi Strauss the same? ›
Levi Strauss & Co. is one of the world's largest apparel companies and a global leader in jeans. We have some 500 stores worldwide, and our products are available in more than 100 countries. The Levi's® brand is just part of our story.
Who is Levi's owned by? ›
His estate was worth about $30 million (equivalent to $855 million in 2023). Levi's nephew Sigmund Stern's only child, Elise Fanny Stern, married Walter A. Haas, the son of Abraham Haas, whose descendants are the current owners of Levi Strauss & Co.
Why did Levi Strauss invent blue jeans? ›
1873 - Blue Jeans Are Born
Levi Strauss & Co. and Jacob Davis receive a U.S. patent for an "Improvement in Fastening Pocket-Openings." By adding metal rivets to work pants, which would be known as blue jeans, they created stronger pants for working men.
Where is Levi's headquarters located? ›
Levi Strauss & Co, 1155 Battery St, San Francisco, CA - MapQuest.
What are Levis sister brands? ›
A family of iconic brands groundedin a long legacy.
- Levi's®
- Dockers®
- Signature.
- Denizen®
- Beyond Yoga.
Levi's were originally manufactured in San Francisco. From there they opened several factories in the USA before expanding yo the world. Due to labour costs and raw material costs, Levi's are currently only manufactured in countries where this is minimised like Sri Lanka, India and several other countries.
What is Levi's new name? ›
On Saturday morning, the clothing brand's Instagram featured a new name that fits the moment just right: “Levii's.” The brand also changed it's profile picture, and posted a new bio which says it is FKA (Formerly Known As) “Levi's” with a 🐝 emoji, to commemorate the transformative power of a good Beyoncé song.
Why are Levis called 501? ›
The 501 was born when Levi Strauss and Jacob Davis were granted a patent on the process of riveting pants by the U.S. Patent and Trademark Office on May 20, 1873. Levi's used the lot number 501 for the first time in 1890 to denote the highest quality jeans it offered.
Who were Levi's originally made for? ›
The company traces its origin to Levi Strauss (1829–1902), a Bavarian immigrant who arrived in San Francisco in 1850 during the Gold Rush, bringing dry goods for sale to miners. Hearing of the miners' need for durable pants, Strauss hired a tailor to make garments out of tent canvas.
So in 1956 Levi Strauss tried an experiment, releasing a line of black denim pants it called Elvis Presley Jeans. It was the perfect endorsem*nt.
When did Levis stop making jeans in USA? ›
Made in USA: Levi's closed its final US factory in 2002. Everything's been made overseas since. Redline: Redline Levi's are pre-1986 Cone Mills Denim jeans with red stitching on the outseam. Care Tags: Care tags were introduced right around 1970.
Is Levi's an Israeli brand? ›
Although Levi's jeans were long seen as the quintessential American article of clothing, Loeb Strauss (his given name) was a Bavarian-born Jew from the town of Buttenheim, who arrived in the United States with his family only in 1845.
What is the oldest brand of jeans? ›
First, allow us to give you a rundown on the storied and colorful history of jeans: 1853 – On May 1, German immigrant Levi Strauss founded the wholesale dry goods business, Levi Strauss & Co., in San Francisco after making money during the Gold Rush. This essentially makes Levi the first denim brand ever.
Who is the CEO of Levi's? ›
President & Chief Executive Officer
Michelle Gass has been LS&Co.'s President and Chief Executive Officer since 2024. She is also on the company's board of directors. Michelle joined us in 2023 as the company's president.
Where are Levi jeans made in USA? ›
No more household names like Levi's, Wrangler, or Lee
The Big 3: Levi's, Wrangler, and Lee no longer make jeans in America. A few years ago, Levi's and Wrangler sold a Made in USA jean for over $200—but a recent search shows both have been discontinued.
Is Levi's named after Levi Strauss? ›
Their "waist high overalls" quickly gained favor among the region's miners, teamsters, lumberjacks, and farmers. By the end of 1873, thousands of San Franciscans were wearing Strauss and Davis's pants. The company would later register the name "Levi's" as a trademark. Levi Strauss & Co.
Did Levi Strauss change his name? ›
In 1847, Strauss, his mother and two sisters moved to New York City to join his brothers Jonas and Louis Löb in their dry goods business. By 1850 he had adopted the name "Levi Strauss".
What is the official name of Levi's? ›
Founded In 1853, Levi Strauss opened a wholesale dry goods business in San Francisco that became known as Levi Strauss & Co. Seeing a need for work pants that could hold up under rougher conditions, he and Jacob Davis, a tailor, created the first jean.
